STAR-C: Sustainable behaviour change for health supported by person-Tailored, Adaptive, Risk-aware digital Coaching in a social context

Problem to solve: As one of the very few long-term CVD prevention programmes globally that is integrated into routine primary health care, the Västerbotten Intervention Programme (VIP) has been shown as a cost-effective intervention which combines low-risk population and high-risk individual approaches to significantly reduce overall and CVD specific premature mortality.

STAR-C

The Västerbotten Intervention Programme (VIP) star, used for evaluating health condition

However, little is known about how social networks and use of social media could be used to amplify the effect of VIP. The growth of digital and health information technologies provide an opportunity to tailor and personalise health promotion messages in the VIP, while simultaneously also widening its outreach into the population.